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28.04.2009 |
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Einstieg ins türkische Teegeschäft
Laurens Spethmann Holding: entering the Turkish tea business
The food company Laurens Spethmann Holding AG & Co. KG (LSH) is strengthening its international activities. The family-run company which includes the Ostfriesische Tee Gesellschaft with its Meßmer and Milford tea brands, will also be active in future in Turkey, the third largest tea market in Europe. LSH intends to form a joint venture for this purpose with the leading Turkish FMCG group Yildiz Holding (owner of Ülker brand). LSH will hold a 50 per cent stake in the Yildiz Holding subsidiary Enfes Gida Imalat ve Ticaret A.S., whose tea brands include Obacay and Doga, and also intends to purchase Deren. The joint venture will require the consent of the Turkish Monopolies and Mergers Commission, once established.
About Laurens Spethmann Holding AG & Co. KG
Laurens Spethmann Holding AG & Co. KG is an independent company headquartered in Seevetal near Hamburg. Active in the food industry, it is now in the fourth generation of family ownership. The Group’s member companies, located in Germany and throughout Europe, operate in the areas of tea, sweeteners, bars and cereals. The Ostfriesische Tee Gesellschaft (OTG) was founded in 1907; its 75 per cent share of total sales makes this the Groups's key business area, positioning LSH as Germany’s leading tea supplier. The brands Meßmer and Milford are two of Germany’s best selling tea brands. In the cereals sector, LSH cooperates with Nordgetreide GmbH & Co. KG of Lübeck, in which LSH has a 50 per cent holding. The company produces and distributes sweeteners and bars under the Nutrisun trade name. Huxol, a well-known brand of sweetener in Germany, is in the portfolio. LSH companies are active in the growing brands sector, and also moving more into hotels, catering, gastronomy and communal catering. More than 40 per cent of overall business transacted by the group is international. LSH operates subsidiaries in countries including Great Britain, Russia, Austria and France. Within Europe, LSH Group members have 1,500 employees, of which 1,100 in Germany. LSH operates in locations such as Buchholz, Dorset, Falkenhagen, Faulbach, Grettstadt, Hall, Hamburg, Le Puy, Lübeck, Moscow, Norden, Seevetal and Überherrn.
About Yildiz Holding
Being Turkey’s leading fast moving consumer goods company, Yildiz Holding started its activities producing Ülker biscuits in 1944. Yildiz Holding now operates in a wide range of areas ranging from biscuits to chocolates, soft drinks to milk and dairy products, baby food to personal care products and packaging with over 65 production and marketing companies. Being the biggest purchaser of raw materials in Turkey with this size, Yildiz Holding contributes to the living of 100.000 people directly and 500.000 people indirectly. Engaging in production in a total of 43 factories domestically and abroad, Yildiz Holding companies continue to be the leaders not only in Turkey but also in the region.
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Attachment: PM_LSH_Einstieg.pdf
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